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- Add, edit or delete keywords
- Discuss SEO services to boost traffic
- Book a Site Review
- Let us know what else you’d like to see on this report
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webKPI combines web statistics from your Google Analytics account and our keyword tracking software in one easy to use dashboard
Track Keywords and Web traffic by month or Live (month to date)
Graphs enable you to see progress over the last 13 months
Track traffic levels from your key socials - LinkedIn, X, Facebook, Instagram, YouTube etc
Track number of pages indexed by Google
Monthly pdf summary sent to your email
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1. Key Google Statistics
webKPI tracks a few of the most important metrics enabling you to obtain an overview at a glance, and without wading through a mountain of clicks.
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2. Traffic Analysis
webKPI provide a month by month chart tracking four key statistics
All website visitors
All visitors from search (google only)
All visitors from Paid (AdWords only)
Visitors from social media accounts
webKPI enables you to toggle off the other numbers so you can view a graph showing only visitors from search. The graph will illustrate if your website visitor numbers have been steadily rising, remain static or even falling.
If your numbers are falling, this could provide you with a good opportunity to ask your web partner why before it’s too late
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3. Social Traffic Analysis
webKPI provide a month by month breakdown of how many visitors have come from selected social media accounts
This data is imported via your Google Analytics
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4. Traffic by Day
webKPI shows you traffic figures on a day by day basis for both all visitors and visitors from search
Weekends are illustrated with a grey bar for a visual to see how weekend affects your total visitor numbers
This data is imported via your Google Analytics
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5. Pages indexed
Total number of pages on the site recognised and indexed by Google. Indexing is an important part of Google’s method for determining how to rank a page.
New domains can take longer for Google to index, so being able to track pages enables you to keep up to date with progress (and manage expectations of clients or personnel).
Here is an indexed example of a new domain
Tracking site indexing can provide an earl(ier) warning to possible site hacking. Sometimes you can see a dramatic spike in Google’s indexing which prompts you to ask Why?
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6. Keyword Ranking
Keyword Snapshot of the position of your site for a keyword or phrase in Google’s organic search results. It shows the Average position across the previous and current months as well as the best position. Keyword rankings can fluctuate significantly over a short period of time.
The “movement” column enables you to see the difference in the average position between last month and present month.
You may wish to add different type of keywords
Brand - name of your company or product
Personnel - name of key people in your organsation / across your website
Service type - arguably the most useful - words and phrases that customers are typing to find out about a service or product
Location - adding a location within the key phrase.
You can also set a keyword search for a specific geographic area - no point look at search results across the whole of the UK if you’re only interested in the great and good of Grimsby.
We presently show Desktop results but will be adding Mobile functionality here in the future.
Position does not include Sponsored links (AdWords) and can vary geographically and well as from computer to computer. The best way to replicate a clean search is in incognito mode in your browser.
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7. Keyword Ranking over the last 13 months
A longer view of keyword tracking enables you to see if your website is performing well over time for keyword or phrases. It can be a useful tool to measure the effectiveness of your SEO agency or a content push on the website.
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8. Top Pages
webKPI shows you the top ten pages - in terms of views on your website
This can help you identify pages that are performing well, enabling your web development team to do more. You can click on the Page URL in the first column to visit the page in question
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9. Device types
This handy graph is pulled in from Google Analytics - illustrating the devices your web visitors are using to access your site - desktop, tablet or mobiles.
This can help shape your web development in future.